Middle of Nowhere

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Photo by Dave Philibosian/iStockPhoto

Middle of Nowhere isn’t a physical location. Not anymore. In this era, when we have Google Mapped every corner of the earth (and some other planets), almost no place is so remote it’s truly nowhere.

No, we think the Middle of Nowhere is a state of mind. It’s the satisfied pleasure-tinged-with-insider’s-delight that you feel when you discover something pretty great in a place where you didn’t know it thrived. So that when you experience this thing, whether it’s in the middle of a major city or a cornfield, you think, This? Is here? I had no idea!

We call that the Middle of Nowhere because it takes us out of the everyday experience of travel and transports us to a place of wonder: a moment of discovery in a locale you previously never knew existed. You’re nowhere; you’re somewhere. It’s wonderfully disorienting. Isn’t that what travel is all about?

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