ENROUTE TV   ENROUTE FM   MEDIA KIT   AIR CANADA   LINKS   WRITERS'   GUIDELINES	POP GOES THE WORLD Pop music may be threatened by piracy, but here are three lifesavers to help buoy it up. Text: MICHEL DEFOY SEP '04 On the Rebound While North American music stores are just beginning to recognize video game music as the new chartbuster, the Japanese recording industry has already granted an award to video game composer Nobuo Uematsu (two million albums sold). Uematsu’s soundtrack from the Final Fantasy games has even been played live by the Los Angeles Philharmonic. It’s a long way from Pong. Ring My Bell Fed up with that annoying cellphone ring? Now you can download snippets from the hottest hits directly onto your cell as polyphonic ring tones. In the U.K., sales for mobile phone music have surpassed those for CD singles. So hungry are young consumers for new product, some music is being launched first (or, in some cases, exclusively) in ring tone versions, like Panda Babies by the German band Super Smart. Pop, Pop Music Pop meets pop when the plastic lids from massive soft-drink cups are used to hold CDs. The concept, dubbed LidRock, has been a big hit at fast-food chains like McDonald’s, Taco Bell and KFC. Consumers pay a buck or two extra for a CD sampler of artists like Britney Spears and Avril Lavigne. Will that be regular or diet?   [ ] ADD YOUR COMMENTS > letters@enroutemag.net SEP '04
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